| Web site promotion is all about getting your web site being noticed on the World Wide Web. Web site for you means business and getting business on the web depends all upon the visitors that access your site. Merely by having your web site online does not mean a net miracle which will start throwing enquires in your mailbox. |
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| What is needed is Search Engine Optimization aka SEO for web site promotion. Well, in simple words it is about getting your web site known to the visitors who are interested in your products / services worldwide. Several resources used by visitors on net to reach prospective web sites are bulletin boards, business boards, forums, newsletters, e-mailers, search engines. Among all, Search engines are the most popular source for reaching visitors / buyers as they focus on what people search for, from the very first point. |
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| Search Engine Optimization is the term used for the whole process and includes many factors including |
- Onsite Search Engine Optimization
- Offsite Search Engine Optimization
Onsite Search Engine Optimization is the process of optimizing the web site pages so that they are search engine friendly (can be seen and indexed by search engines) and rank high in search engine results based on proper Meta tags, and keyword placement in the content of the page. On the other hand Offsite Search Engine Optimization is site submission to search engines and directories, building link popularity for the site, by launching a Link Building Campaign. |
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On macro level web promotion is further explained under the following headings
- Web site Analysis for SEO
- Search Engine Optimization Process
- Search Engine Submission Process
- Search Engine Ranking Monitoring and Maintenance
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| We don't just use any search engine or directory submission software and submit the sites, instead we properly craft Title, Description and other required Meta Tags for each page for the site and submit them to the respective search engines and directories. |
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| Further when we take a project for search engine optimization for a site we re-design the site if required for better search engine performance without compromising the existing look and feel or layout of the site. |
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| Our team carefully analyzes the site and provides the suggestions and after mutual understanding with the client we proceed with the process. |
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| We submit and target not only one or two but many of them like Goggle, Yahoo, Alta Vista, AOL Search, Direct Hit / Ask Jeeves, Excite, Info Space, Fast Search, All The Web, Info seek, HotBot, Inktomi, LookSmart, Lycos, MSN ,Yahoo Search and many more. |
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Search Engine Optimization
